Sunday, May 23, 2010

Google is in the Anti-Trust Spotlight

Google

Google's primary creed of "Do No Evil" may give comfort to some, but according the New York Times the US Federal Government may need a bit more convincing. "They are not just on the radar screen. They are at the center of it," said Tim Wu, a professor at Columbia University and the author of a forthcoming book on technology monopolies, "The Master Switch: The Rise and Fall of Information Empires." "If you are in the federal government and are interested in antitrust, you are looking at Google."

Scrutiny of the California based search giant was bound to continue mounting as a result of its success, however recent privacy snafus, including the Wi-Fi sniffing issue have only served to further fuel the flames of mistrust between Google and federal regulators. Google executives acknowledge that being under the spotlight is expected given their rapid growth, but maintain that competition on the Internet is still strong and is a mere click away. This argument has kept regulators at bay until now, but it remains to be seen what action, if any the government is considering.

It may be a long forgotten issue for most, but Federal Judge Denny Chin is expected to rule very soon on the amended book publishing settlement inked with authors which could very well set the tone for any further interventions. Google has a tradition of breaking business models in just about every industry it enters, so it will be interesting to see how long this goes unchallenged.

Do you buy the "competition is one click away" argument, or is Google just becoming too powerful to responsibly organize the worlds data?

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